Client: Push Cycleworks

The client was opening up a new cycle store in Newport South Wales and required a logo, brand identity, name and marketing materials.


The shop supplied a wide range of bikes, accessories and maintenance services suited for all biking disciplines. They required a logo that was rustic to go with the brand which was reflected within the interior of the store (industrial and raw) and were keen that the logo had biking imagery incorporated.

The finished logo incorporated the P and C through the handlebars and wheel of
the bike.